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Decision-maker proof

Case studies built to travel inside a buying process.

A case study should help the right prospect recognize their own company, constraints, and internal questions in the story. These pages are written for that job, not for portfolio vanity.

Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client
Ad Art, US signage and lighting company
Industry
B2B signage, lighting, and service operations
Why it matters
The engagement shifted from a website rebuild into a longer-term growth opportunity once leadership saw the market demand they were missing.
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Technical audit case study

Payload CMS Migration Audit for a High-Volume Import Pipeline

A migration trust issue and a slow import path were traced, repaired, and documented into a safer operating model for staging and production.

Client
Anonymous, German publication media agency
Industry
CMS migration, data import, and backend operations
Why it matters
The project moved from an unreliable migration baseline to a verified schema path and a clearer import strategy for future environments.
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Looking for product snapshots or older build references instead?Browse the legacy projects archive.
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Build with Matija

Matija Žiberna

I turn scattered business knowledge into one usable system. End-to-end system architecture, AI integration, and development.

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