I help B2B companies turn outdated websites into growth infrastructure.
I find missed demand, fix weak digital systems, and build the platform that actually supports growth. Principal-led. End to end.
Payload CMS Websites
Your website should be finding customers, not just describing your business. I rebuild it as growth infrastructure.
Learn moreBespoke AI Applications
When the bottleneck is internal — manual processes, disconnected tools, operational drag — I build the system that removes it.
Learn moreAlready building with Next.js + Payload CMS? I offer technical advisory for in-house teams.
Learn about advisoryI start with what you’re missing, not what you want built.
Most companies hire a developer to build what they’ve already decided. I find the opportunity first — missed demand, weak structure, invisible gaps — then design and build the system that captures it.
No handoffs. No juniors. No project managers. Max three active clients.
Visual and interaction design in collaboration with Katharina.
See how I workIs this a fit?
This is for you if
- Your website hasn’t been meaningfully updated in years and you suspect it’s costing you business.
- You’re invisible in search for the things your customers actually look for.
- You know competitors are winning deals you never even see.
- You want one senior person who finds the opportunity AND builds the system.
Not a fit if
- You need a marketing agency or a large team.
- You want a developer to execute your spec.
- You’re looking for quick cosmetic changes, not infrastructure.
- You want the lowest price, not the best outcome.