Matija Žiberna

Matija Žiberna

Full Stack Developer

Austria, SloveniaEnglish, Slovene

Summary

Self-taught full-stack developer with expertise in building scalable web applications, internal tools, and integrations for businesses of all sizes. Proficient in modern JavaScript/TypeScript frameworks, databases, and API development. Passionate about delivering tailored solutions that combine technical excellence with business acumen, honed through years of freelancing and entrepreneurial endeavors.

Skills

Frontend

React (Vite)Next.js

Backend

Node.jsExpress.jsFastAPIFlask

Databases

PostgreSQLSupabaseFirebasePrisma ORMSQL

Authentication

Auth0ClerkFirebaseAuth

E-commerce

Shopify (private apps, Polaris, theme customization)WooCommerce

DevOps

Docker

Tools

RetoolHubSpotXeroQuickbooksKlaviyo

Languages

TypeScriptPython

Additional

CopywritingSEOBusiness strategy

Work Experience

We Hate Copy Pasting

Co-Founder & Full-Stack Developer

We Hate Copy Pasting (Remote)

Jul 2022 – Present
  • Founded a development agency focused on solving software challenges for DTC brands.
  • Developed internal admin tools and custom integrations for CRM, e-commerce, accounting, and 3PL platforms.
  • Designed and built SEO-friendly landing pages and single-page applications tailored to client needs.

Key Projects:

  • ChattyBird AI: A chatbot for Shopify, enhancing customer engagement.
  • Meddiktat: A voice transcription and patient management tool for medical practices.
  • eGostitelj: A hosting assistant platform for private hosts managing guest records.
  • SchnellSite: A rapid website builder for service providers.
  • Dr. Matevž Topolovec: Custom medical practice website that achieved 200+ in-clinic patient bookings within months.
  • Flora Dental Hygiene Praxis: Responsive dental clinic website that generated 100+ patient bookings, improving clinic efficiency.

Small Business Websites:

Developed and designed with the help of my partner 20+ websites tailored to small business needs, including restaurants, gardening services, and local shops. Improved client visibility and customer acquisition through SEO-friendly designs and intuitive booking/contact functionalities.

  • Bistro am Tonsee: No-bs, responsive website for a lakeside bistro, enhancing its online presence and increasing bookings.
Harmony

Growth Marketing Manager

Harmony (Freelance | Remote)

Dec 2020 – Jul 2022
  • Streamlined operations with JavaScript (Node.js) and Python (Flask).
  • Built REST APIs connecting Shopify and WooCommerce with 3PL systems.
  • Migrated data between CRMs (HubSpot, Pipedrive) and e-commerce platforms.
  • Created responsive, SEO-friendly Shopify themes leveraging Online Store 2.0 features.

Database Marketing Specialist

Freelance (Remote)

Sep 2018 – Dec 2020
  • Generated 20,000+ B2B leads using web scraping tools like Puppeteer, Scrapy, and Selenium.
  • Built interactive sales dashboards with Pandas, PostgreSQL, and Google Data Studio.
  • Sourced data from CRMs, e-commerce platforms, and other tools to track KPIs.

Education

University of Ljubljana

Master's Degree in Accounting and Audit

University of Ljubljana, School of Economics and Business

2015 – 2018

Thesis: "Email Marketing in Start-Ups: An Empirical Examination of the Reciprocity Effect"
University of Salford

Student Exchange, Accounting and Finance

The University of Salford

2016 – 2017

Goethe University Frankfurt

Student Exchange, Economics

Goethe University Frankfurt

2014 – 2015

University of Ljubljana

Bachelor's Degree in Business Economics

University of Ljubljana, School of Economics and Business

2012 – 2015

Publications

50+ articles on Medium, sharing insights on diverse topics from psychology, coding, AI, and entrepreneurship.

Interests

Entrepreneurship, automation, and scaling small businesses with software solutions.