Latent Potential: How to Convert Skill into Scalable Value

A builder’s essay on leverage, converting unused capacity into income, and using automation to expose real productive…

·Matija Žiberna·
Latent Potential: How to Convert Skill into Scalable Value

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This essay grew out of a pattern. Certain conversations—usually unplanned, occurring during late drives or moments of reflection—would reliably surface the same ideas about work, value, and leverage. These insights felt clear in the moment but tended to evaporate without being recorded. At the surface, the trigger for writing this was simple physical fatigue. But beneath that exhaustion sat a deeper observation about effort, value, and how unevenly they are currently aligned. This text is an attempt to slow that process down. It is not a polished theory, but a builder’s way of thinking shaped by experience.

Exhaustion acts as a contrast agent. It exposes how different forms of work extract energy in radically different ways, and how disconnected reward has become from actual strain, risk, and responsibility.

One of the central ideas that emerged is latent potential. Every individual carries unused capacity, but the degree to which that capacity can be converted into economic value varies enormously. In traditional employment, people are often rewarded close to the upper bound of what their role allows. The ceiling is visible and immovable. Time is exchanged for money, and once the exchange rate is fixed, there is no meaningful upside.

In contrast, entrepreneurial or highly leveraged skill sets operate under a different rule set. Here, income is not bound to hours but to execution and positioning. The gap between what is possible and what is realized can be massive. This gap is what defines latent potential.

Consider a software engineer capable of automating a complex workflow in a weekend. In a rigid corporate role, that capacity might be stifled by approval processes or deployed slowly over months. The value is capped by the salary. However, if that same engineer packages that automation as a product, the weekend of effort creates immediate, recurring value that scales without additional time input. The skill is identical; the container determines the volume. Latent potential is simply proven capacity that remains unused due to the container it is placed in.

A crucial distinction arises here. In many administrative and managerial layers, roles appear to be rewarded at or even above their true productive contribution. This is not inherently malicious; it is a byproduct of history. For decades, global tailwinds—cheap energy, favorable demographics, and globalization—created a massive surplus. Institutions locked in that surplus socially rather than reinvesting it productively. Expectations of comfort hardened into entitlements.

As a result, complexity accumulated. Layers of coordination, compliance, and process management grew to reduce risk while diffusing responsibility. This works only as long as the surplus keeps growing. But when enough of the economy looks like this, aggregate productivity numbers begin to lie. A relatively small fraction of people, tools, and systems now generate a disproportionate share of real surplus, while the rest of the system distributes, manages, and stabilizes it.

This leads to a broader observation about opportunity cost. Once a person has demonstrated the ability to generate a certain level of value independently, that level becomes their economic baseline. Operating below it is no longer a neutral choice; it is a calculation of loss. Time spent operating below proven capacity is not conservative, but expensive.

The difficulty is that unused potential feels safe. It avoids the friction of the market. Yet the market is the only mechanism that converts potential into reality. Without that conversion, ability remains inert. This process requires more than competence. It demands decisiveness and a tolerance for short-term discomfort. The mechanics—outreach, offers, execution—are often straightforward. The difficulty lies in consistency. Many people overestimate the difficulty of independent value creation because they underestimate how much effort is currently dissipated in low-leverage activity.

From the individual, the lens widens to the macro environment. Several buffers are disappearing simultaneously. Energy is no longer cheap. Interest rates have reintroduced price discipline. Demographics are shifting.

When productive investment is weak but savings still exist, capital flows into protected assets. Housing, for example, becomes a sponge that absorbs excess claims on value. Prices rise not because the asset is more useful, but because everything else feels riskier. This is not growth; it is compression.

The likely consequence is a forced reallocation. If current obligations cannot be met by income, wealth stored in illiquid forms will likely have to move. This process is driven less by ideology than by arithmetic. You cannot negotiate with arithmetic; you can only respond to it early or late.

This is not an argument against worker protections or leisure—those are civilizational achievements. But those achievements rely on a productive base to support them. When the base shrinks relative to the claims upon it, the system must recalibrate.

What ties all of this together is misalignment—between effort and reward, protection and productivity, potential and action. The coming adjustments may feel sudden, but they are the result of long-ignored signals.

I am writing this not as a detached observer, but as someone making decisions inside these constraints. Thinking and building cannot be separated for long. Ideas that do not inform action decay into commentary. This essay is part of closing that loop. It reflects how I evaluate opportunity and risk, and why I prioritize leverage. If there is a single purpose here, it is to make latent potential harder to ignore and easier to act on.

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Matija Žiberna
Matija Žiberna
Full-stack developer, co-founder

I'm Matija Žiberna, a self-taught full-stack developer and co-founder passionate about building products, writing clean code, and figuring out how to turn ideas into businesses. I write about web development with Next.js, lessons from entrepreneurship, and the journey of learning by doing. My goal is to provide value through code—whether it's through tools, content, or real-world software.